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10 Best Marketing Analytics Courses & Certification [2019]

best marketing analytics course class certification training online

20+ Experts have compiled this list of Best Marketing Analytics Course, Tutorial, Training, Class, and Certification available online for 2019. It includes both paid and free resources to help you learn Marketing Analytics and these courses are suitable for beginners, intermediate learners as well as experts.


10 Best Marketing Analytics Courses, Certification, Training, Classes and Tutorials Online [2019]  [UPDATED]


1. Marketing Analytics Certification by Berkeley – University of California (edX)

berkeley courses onlineThis MicroMasters program will empower learners with quantitative marketing techniques that can be deployed immediately to gain practical benefits in the workplace. These series of courses focus on the best practices and approaches for measurement and analysis of the crucial factors that impact the decision in the corporate world. Commence the journey by understanding the methods to derive insight from the data of your organization and solving real-world problems.


Key USPs-

– Apply analytics tool and processes to solve real-life challenges.

– Work with advanced programming languages, decision trees, conjoint analysis and more.

– Understand the competitive trends, distribution and sales performance, compare brick and mortar vs e-commerce channels.

– A wide variety of examples and demonstrations helps you to get a clearer view of the topics.

– Take a look at the practical applications in price and promotion cycles.


Duration: 4 courses, 4 weeks per course, 5 to 7 hours per week

Rating: 4.6 out of 5

You can Sign up Here 



2. Marketing Analytics Certification by Columbia University (edX)

Columbia University Courses OnlineIf you are looking forward to using your undergraduate level mathematics and R or a similar programming language to get started with a career in marketing analytics, then this course will come in handy. Throughout the lessons, you will discover the techniques to develop quantitative models that leverage business data, statistical computation and more to enhance the various key factors in this field. Use the models and the tools to meet customer demands and make optimal decisions. By the end of the program, you will be proficient in taking important decisions, use different methods to forecast sale and more.


Key USPs –

– Discover market segmentation methods and best practices to identify potential customer segments and do focused targeting.

– Perform demand forecasting by using the customer based models and statistical approaches.

– Calculate optimal pricing for products and services to get the best ROI and make data-driven decisions.

– The complete set of videos and study materials can be accessed for free and the certification can be earned at a minimal price.

– Lots of exercises to follow along with the lectures for better understanding.


Duration: 1 course, 12 weeks, 8 to 10 hours per week

Rating: 4.6 out of 5

You can Sign up Here



3. Marketing Analytics by University of Virginia (Coursera)

University of VirginiaPrimarily aimed at beginners, this introductory level certification will give you the tools to measure customer assets and brand, design experiments to evaluate and optimize marketing campaigns. The insight into the preferences of the customers can be utilized for future business decisions. With stellar reviews and ratings, this certification is a crowd favorite.


Key USPs-

– Learn to build and define a brand architecture and measure the impact of marketing efforts on brand value over time.

– Use the data gained from the various sources to evaluate strategic alternatives.

– Mak efficient investments and assess your efforts.

– Plenty of assignments to practice the concepts covered in the lectures.

– No prior experience is needed to enroll in this certification and the deadlines can be set in accordance with your schedule.

– The material is divided into 4 weeks with gradually increasing difficulty.


Duration: 14 hours

Rating: 4.5 out of 5

You can Sign up Here 



4. Marketing Analytics by Wharton : Data Tools and Techniques (edX)

wharton online coursesThis program is perfect for learners who prefer to learn by doing. In the lectures, you will understand the tools and strategies that come in handy while making data-driven decisions in your business or organization. Assess critical managerial problems, develop a relevant hypothesis and draw inferences that can yield actionable results. Upon the completion of the lectures, you will be able to use the newly acquired skills in relevant projects to get optimal output.


Key USPs-

– The lectures cover each concept at a perfect pace in an elaborate manner.

– The complete set of lessons are broken into appropriate sections which makes it easy for the students to follow.

– Understand regression and conjoint analysis along with the topics of social media analytics.

– Learn to use various computing tools, mathematical and statistical results to obtain better output.

– The examples help you to understand the types of problems encountered in the real world.

– The lessons are self-paced and can be taken as per your convenience.


Duration: 1 course, 6 weeks per course, 3 to 4 hours per week

Rating: 4.5 out of 5

You can Sign up Here 



5. Digital Analytics for Marketing Professionals by University of Illinois (Coursera)

Illinois Online CoursesIf you are looking forward to building a solid foundation in the concepts and strategies of marketing analytics, then you are at the exact right place. Understand the topics, models, and knowledge that can be applied to solve the problems encountered regularly in this line of profession. By earning this certification you will be prepared to take the more advanced programs and specializations.


Key USPs-

– The introductory videos provide an overview of the course and cover the digital influence on marketing.

– Work with various analytics tools and cover the basics of web analytics.

– Each topic is covered in an elaborate manner with regular quizzes.

– Acquire knowledge that will be beneficial to use in the workplace and in personal projects.

– Gain a deeper understanding of your consumers and discuss the promises and pitfalls of digital data.


Duration: 14 hours, 4 weeks of study,8 to 10 hours per week         

Rating: 4.5 out of 5

You can Sign up Here 


Review : Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you. -VB



6. Become a Marketing Analyst – Nanodegree Program (Udacity)

In this nanodegree you will gain the fundamental data skills that are required in marketing. The instructor will teach you the techniques to collect and analyze data, model marketing scenarios and share your analysis and findings with your team and customers using tools such as Excel, Tableau, Google Analytics, and Data Studio. By the end of the classes, you will be proficient in gaining insights from datasets and presenting it like a well-articulated story.


Key USPs –

– No prerequisite to enroll in the nanodegree.

– Learn how to use statistics and visuals to find and communicate insights.

– Build Excel models to analyze possible business outcomes.

– Explore a wide range of marketing and business metrics, and techniques to evaluate the growth and health of your marketing efforts.

– Your one-on-one technical mentor will answer all your queries and lead you in the right way.


Duration: 3 months, 5 hours per week

Rating: 4.5 out of 5

You can Sign up Here



7. Marketing Analytics & Automation Classes Online (Udemy)

With over 130 courses and training, it is safe to say that this platform has something for everyone looking forward to enhancing their knowledge in this field. The tutorials and programs are mainly divided into three levels of difficulty – beginner, intermediate and advanced. Use the filters available on the website to choose the training that matches with your requirement. Some of the bestsellers are Google analytics for beginners, data-driven marketing, SQL for marketers.


Key USPs-

– The well-designed curriculum is divided into appropriate sections which help to cover the lessons easily.

– Gain advice and best practices from the experience of the instructors.

– There are ample amount of exercises to practice the concepts covered in the lessons.

– Lectures + Downloadable resources + Articles + Full Lifetime Access

– The study materials, videos can be accessed on the platform for a nominal fee.


Duration: Self-paced

Rating: 4.4 out of 5

You can Sign up Here 



8. Foundations of Marketing Analytics by Essec Business School (Coursera)

ESSEC Business School Online CourseThis certification is appropriate for students, business analysts and data scientist who want to apply statistical skills to business contexts. With a plethora of recitals and R Studio tutorials, you will get the opportunity to consolidate your competence and implement them in relevant scenarios. Understand your consumers and their lifetime value, scoring models and strengthen your basics in this area.


Key USPs-

– Get an introduction to this field and take a look at the structure of the lessons.

– Learn the technique covered in the classes using hands-on real-world examples and attempt the quizzes to measure your grasp on the concepts covered.

– Get to know about the inner workings of statistical segmentation and indicators and managerial segmentation.

– No prerequisite required to enroll in this certification and the lectures are divided over 4 weeks.

– Enhance your career opportunities by adding this certification and skill to your resume.


Duration: 8 hours, 7 hours per week

Rating: 4.5 out of 5

You can Sign up Here


Review : Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company. -TB



9. Foundations of Marketing Analytics by Emory University (Coursera)

If you have some knowledge about analytics and are planning to take it up a notch higher then this is the place to be. This intermediate level specialization helps experienced professionals to utilize their skills to identify and interpret relationships between variables, derive spreadsheet models to analyze data and evaluate risks among other crucial topics. Use the data available to reach efficient business decisions. End the journey with a final project that will give you a chance to apply the techniques and methods covered in the videos to solve a marketing analytics problem.


Key USPs-

– This well-structured specialization is divided into 6 courses which help to easily navigate through the different concepts.

-There are sufficient amount of exercises to practice the skills covered in the lectures.

– The final project gives you a chance to experience the process of solving challenges faced regularly in this profession.

– Find, organize and describe data to gain information from them.

– Complete all the graded assessments and assignments to earn the certification.


Duration: 6 courses, 7 months, 3 hours per week

Rating: 4.3 out of 5

You can Sign up Here 



10. Digital Marketing Analytics (MIT Management Executive Education)

This self-paced online program is designed to provide you with an overview of the best approaches and practices in digital marketing measurements and analytics. Learn about the different tools and how they can be used to compute results and perform optimization. Along with this, you will also learn to integrate the software and tools to take efficient strategic steps. With renowned experts and thorough lessons, this certification promises to transform you into an informed professional.


Key USPs-

– These concepts are covered from scratch with appropriate examples and significant applications.

-There are exercises to practice the skills covered in the lectures and additional resources to supplement your learning.

– Pass the regular graded assessments to earn the certificate.

– Engage in group discussion and individual activities to clarify your doubts and explore ideas.


Duration: 6 weeks, 6 to 8 hours per week

Rating: 4.4 out of 5

You can Sign up Here 


So these were the 10 Best Marketing Analytics Tutorial, Class, Course, Training & Certification available online for 2019. Hope you found what you were looking for. Wish you a Happy Learning!

Source: Digitaldefynd