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Every time you turn around, there’s another guru offering a high ticket item that will save the day and put a fortune in your pocket – but will it? The thing about selling information to Internet marketers on how to Read more…


You purchase a product for $9 and you can’t wait to download it and see what’s inside. But instead of a download link on the next page, what do you get? A @#$%& upsell! Okay, admittedly the upsell looks pretty Read more…


It’s amazing what a little personalization can do to increase sales… Quick example: You go into a store looking to buy something. A salesperson helps you, but you leave without making a purchase. You go back a week later, and Read more…


I know a guy who lives in a remote part of Oregon. He’s got a long scraggly beard, dresses in jeans and flannel shirts, and drives a new car. By day he fishes and hikes. By night he visits with Read more…


Your customers are bombarded daily by the same types of offers – so how can you stand apart from the crowd? Let’s take the online marketing niche as an example: Everyone is proclaiming to have THE product that will enable Read more…


We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of Read more…