Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier. Free traffic? There is no such thing. Maybe you didn’t spend money to get the Read more…
Category: Updates
Let’s say you’re building a sales funnel to promote a new weight loss program. Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc. Maybe you give them Read more…
I recently saw a video clip of a heavy set young woman running behind a car. The car’s trunk is open, and a young man is sitting in the car’s trunk facing the running woman. In the man’s hand is Read more…
Ok, this is a rant but it needs to be said… I got another email the other day from someone lamenting at how darn difficult it is to start and run an online business. He went on and on about Read more…
You hired someone to do some writing for you. Problem is, the writing itself isn’t exactly what you’re looking for. Or maybe it’s just not written well, or you need some changes… Or perhaps a marketing colleague has asked you Read more…
There is an American expression that if you are starting at the bottom of something and working your way up, then you are, “Low man on the totem pole.” A totem pole is a Native American sculpture that is generally Read more…
