If you’re currently working at something other than publishing – affiliate or CPA marketing, perhaps – then you might wonder why you would want to bother publishing your own content. Publishing isn’t for everyone, but there are several very good reasons why you might want to consider it.
You can be the good guy. People are looking for answers, for help and for solutions to their problems. You and your content can make a real difference in their lives. And by making that difference, you become….
The expert. The go-to person. The Big Kahuna that people respect. You’re the trusted authority and now opportunities are coming to you in the form of free advertising on social media, affiliates, joint venture proposals and so forth. Which brings us to…
A greater income and additional income sources. You’re now monetizing your expertise by selling products and courses.
So what kinds of content can you create and publish?
Frequently Asked Questions
Home Study Courses
You can publish content everywhere – your site, your blog, your member’s area, your newsletter, etc.
You can give away content – such as an ebook or ecourse – to build your email list.
You can record audio and/or video versions of your book and sell it.
You can hold live webinars or in person workshops, then sell the recordings.
You can build traffic by sharing great content such as infographics and top lists on social media.
You can create video courses to sell and promote your video courses by giving away snippets of the course, or a ‘lighter’ version.
You can interview experts and use the interviews and the transcripts as products or giveaways or as content on a paid membership site.
You can combine your articles and blog posts into eBooks and print books!
If you’re not yet creating and publishing content, you might be missing out on a world of opportunities. And if you are, you might want to consider adding new types of content to further expand your reach, your business and your bottom line.
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Site Seals are those graphics you see on places like shopping carts that try to convey your information is safe. For example, the yellow circle with a black check mark that says, “Norton SECURED, powered by VeriSign.” The purpose of the seals is naturally to increase conversions, but not all seals are alike. And some placements can actually hurt your conversions rather than help.
Baymard conducted a study to see which seals people trusted the most, and you can see the results here:
The Norton Secured and McAfee Secure were the clear winners.
You might think that using as many seals as possible would make the prospect feel the most secure, and thus increase conversions. But it’s also possible that populating your page with trust seals will only add to their anxiety and in the end, hurt your conversions.
Be careful to avoid using trust seals on your squeeze pages, as this telegraphs you’re going to be looking for a monetary transaction. When all you want is their email address, it’s generally best to avoid trust seals and save them for the payment page.
Two out-of-the-ordinary places to test placing trust seals is in your header and your footer. When Petco added McAfee’s security seal to their footer, conversions increased 1.76%. And when they placed the same seal in the top left area of the header, conversions increased a surprising 8.83%.
Bottom line, test everything. You never know for sure until you run an AB test.
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Staying focused is quickly becoming one of the greatest challenges online marketers face today. For example, you sit down to write an article and end up surfing the net for the rest of the morning… Or you’ve got an information product that you need to finish, but you check your email which leads to a news site, a sports site, a few entertainment sites, some social media sites and before you know it, it’s already 3 hours later and you’ve accomplished nothing except making yourself feel guilty. Does this sound familiar?
According to Dr. B. J. Fogg, Director of Stanford Persuasive Lab, “There’s just one way to radically change your behavior, and that’s to radically change your environment.”
Students who transfer to a new university are much more likely to change their habits than students who remain at the same university. This is true for workers as well. People who change jobs or change job locations are much more likely to also change their habits.
It makes sense. Let’s say that at your previous job you were in the habit of going to a fast food restaurant with your coworkers for lunch. At your new job, your coworkers eat lunch at a healthy restaurant and invite you along. Soon you are eating healthy lunches every day, even on those days when you don’t go to that restaurant, because you’re now in the habit of eating healthful lunches. Enough time goes by, and fast food can even become repulsive to you.
So what happened? Your environment changed and so did the triggers. This made it easy to effect a change.
People who have trouble falling asleep are told to only use their bed for sleeping and for nothing else. If they lay down but they can’t fall asleep, they’re supposed to get up and go to another room. After treating their bed as only a sleep location (and not a reading location, a daydreaming location, etc.) for several weeks, they are generally able to fall asleep within minutes of their head hitting the pillow.
The bed is now a trigger for just one thing – sleeping.
This is why having one location to just work and another location to play is important. If you are mixing your ‘play’ time with your work time in the same home office, you’re asking to get constantly distracted.
If you use a laptop or a tablet for work, this is easily remedied. Simply designate one place in your home where you will do nothing but work – no exceptions.
If you work on a desktop computer, you might consider getting a laptop or tablet for your Internet ‘play’ time.
Another technique is to designate certain times of the day when you are working, no exceptions. This will get you in the habit of always doing work during those times, and it will make it much more difficult to get distracted. Your work times then become routine, eliminating the need to decide each time if you’re going to work. And when you automatically go to work instead of ‘deciding’ to go to work, you eliminate the possibility that you will decide NOT to work.
A third technique is to use triggers. For example, if you always start work right after finishing breakfast, it will become a habit to eat and go to work. You don’t have to think about it, you just do it.
In one study, knowing exactly when and where participants were going to exercise caused them to follow through a whopping 91% of the time. Those who simply exercised when they felt motivated to do so exercised 35% of the time.
Bottom line: If you’re having trouble staying focused, designate an area where you will do nothing but work, combine it with a strict schedule, and you should experience a dramatic increase in your productivity.
When you get more done with less distractions, you’ll not only accomplish your goals faster – researchers tell us you’ll also enjoy increased self-esteem, greater happiness and larger over-all satisfaction with your life.
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These are all super quick and fairly easy. In fact, there’s not a tactic here that will take more than an hour, and some can be done in just a few minutes. Some can get you traffic pretty quickly and others take time. My suggestion: Do one a day every day until you’ve done all the ones that interest you. Some you will continue to do daily, such as using Twitter, but of course you can also use automation to lighten the work load a bit…
Do product reviews. For driving traffic? You bet. Product reviews are easy to get ranked, especially if you do them in video. Here’s the trick: Don’t make it like every other product review out there. Instead, be real. Use your personality. Have fun with it. And ask the reader/viewer to subscribe to get more product reviews.
One more thing: TELL THE TRUTH about what you think of the product. I once landed on a product review that said, quite frankly, the product wasn’t worth the money. I didn’t buy that product, but I subscribed to the author’s list and have since purchased several hundred dollars of products from him because he earned my trust.
Create a keyword list. Then use it to write your articles and blog posts. It’s fine to write about whatever you want, but it’s even better to write about what people are actually searching for. By using a keyword list, you not only get new ideas, you are also better tuned into the market and what might get your articles ranked on Google. Once you write a new article, promote it on social media.
Find questions on forums and answer them in articles. If someone is asking something on a forum, there’s a good chance others are asking the same question. Go ahead and write an article, post it, then post your article link on the forum “for more information” after your answer.
Blogger.com is a high authority site, owned by Google (hint, hint). When you join, find the “about me” section and add your website URL along with your keywords in the anchor text which will contribute to better SEO for your primary website. Do the same with other popular sites online that allow you to create your own profile and backlink to your website.
Register with forums in your niche. Fill out the details on your profile, including your name and website. If the forum allows it, add your website or blog to your signature. Make several useful posts in each forum. What you’re shooting for here is quality backlinks, but if you find you enjoy posting to forums, keep at it. Your posts can drive traffic back to your site for years to come.
Join Twitter. Use Twitter. Seriously. Make several tweets, find people to follow in your niche, and each time you write an article, tweet about it. It’s amazing to me how many marketers still aren’t fully utilizing Twitter, Facebook and LinkedIn.
Set up an account at HubPages.com. This is another high authority site which can help with your rankings. Plus the content you post here can also rank high for your keywords. Remember to update your account with new content from time to time. And be sure to include a bio of what you do along with your URL.
All of these are pretty simple and can help to drive traffic to your website. So next time you’ve got a few extra minutes, pick one and get busy. It will be time well invested.
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You’ve written a truly terrific blog post. In fact, you’ve written dozens of them – yet your traffic still looks more like a ghost town than the bustling metropolis you were hoping for. Here are 15 ways to drive traffic to your blog posts without monetary cost.
1. Add social sharing buttons to your posts. The easier it is for your readers to share your posts, the more likely they will do so.
2. ASK your readers to share your content. At the end of your post, you might write something simple like, “If you found this helpful, please share.”
3. Build up your own contacts. Make list building a priority so you can capture as many visitors as possible. Encourage people to join your list, follow you on social media, etc. Use bribes and offer great info to get them on board, then take good care of them to ensure they stay with you. When you write a new post, ask them to not only read it, but share it liberally with their own networks.
4. Email your list each time you post great content. This one seems too obvious, but it’s surprising how many bloggers don’t do it. Make sure your email is optimized for all size of screens. And rethink the timing of your email. It used to be that first thing in the morning was best, but now that people are deluged with marketing emails, later in the day when they’re not so rushed might be better.
5. Build up your V.I.P. Contact list. Make friends with those in your niche. Promote their blog posts and their work. Build relationships. When you write posts, they’ll want to reciprocate and promote you as well.
6. Link to websites, blogs and authors who have large social media followings. In your blog post, find ways to mention these folks in a positive way. Maybe you reference one of their posts, or a technique they’re using. When your blog post goes live, send them a message letting them know you mentioned them. Often they will tell their followers and you could get a nice flood of traffic along with a new contact.
7. Do a case study on someone successful. This could be one of those bloggers in your niche with a large following. Analyze what makes them so successful, do an interview with them, get quotes from their followers, etc. Again, you’ll get a big surge of traffic when they promote your post to their followers, plus you’ll have a new friend.
8. Target a specific blogger. In this case, you’re choosing a topic that you know is near and dear to a particular blogger. Perhaps the easiest way to do this is to look at their recent posts, find one that was emotionally driven, and write your own post about the topic. You might point out in your post how this blogger was right about the topic, but use a slightly different angle on the story. You’re not copying what they did, you’re taking it up a notch or moving it in a different direction.
9. Get influential opinions. When you’re writing a post, email a pertinent question to several influential people and ask their opinion. Everyone loves to give an opinion, and unlike a full-fledged interview, it only takes a couple of minutes to answer. Then quote these people in your post and let them know when you post it. Odds are they’ll share it with others. Added bonus: Placing movers and shakers in your posts also increases the chances of your post being shared by readers.
10. Use quotes from personalities in your niche. This one is really easy to do and it doesn’t even have to affect the flow of your post. Simply find appropriate quotes from leaders and shakers in your niche and insert them between sections of your post where appropriate. It’s a great way to visually break up the copy and you can link the quotes back to the original author. Be sure to let the authors know you quoted them.
11. Write lists. You might list the “10 most influential people in your niche,” for example, and link to all ten influencers. Posts like these tend to get shared a great deal.
12. Use infographics in your posts. Yes, it takes extra effort and / or money to generate an infographic, but the results can be powerful. People love infographics and are more likely to share them with others. And if you’re on Pinterest, you’ve already seen how viral infographics can be.
13. Go negative. Write a blogpost on the things you’re doing or have done wrong, or the mistakes people are making. Fear of loss is greater than desire for gain. People are more likely to read and share “10 things you’re doing wrong” than “10 things you’re doing right.” Just don’t go too negative or you’ll turn people off.
14. Be contrarian. If everyone else thinks one way, make an argument the other way. Be polite, be nice, but clearly state your case, your evidence, and why you think the way you do. If it’s a topic people care about, your post is very likely to go viral. Be ready for a major traffic surge as well as many heated comments on both sides of the issue.
15. Present one post in several different ways via social media. Let’s say you have a post on how to raise pigs. Different sections of the post might include: Choosing the piglets (or birthing the piglets, if you own the sow) feeding them when they’re young, housing, feeding when they’re older, exercise, training, things to watch out for, health issues, etc. Each of these topics can be individually highlighted in social media, so that you have several different ways to promote your post instead of just one.
If you spend as much time promoting your post as you took writing it, you should see a dramatic upturn in your traffic. One good rule is to do 5 things every day that promotes a post on your blog. Make this a habit and traffic will never again be an issue for you.
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Chances are you will have said or done some of these things since joining SFI.
1. You joined because you need more money and in many cases, you need or have needed money fast.
2. You joined with minimum to no skills.
3. You think selling products at SFI requires sales skills.
4. Your sponsor has you confused or has left you to the forum where most of the talk is on recruiting Personally Sponsored Affiliates and not promoting TripleClicks, Localvantia, Rewardical, and ECommergy, so you have no clue on how to do those things and thus are stuck trying to get PSA to buy something.
5. You have dozens or even a hundred or more PSA and yet very few are even active. Most tell you they are not making money and are ready to quit but you have no answers for them on how to make money because you are struggling to do the same.
Fact: No money is made in any area of SFI without sales being generated.
Fact: No selling experience is needed to generate sales commissions.
Fact: You do not need to ever do a sales pitch or come in contact with a customer to make sales commissions.
Fact: You do need to have support skills and knowledge to sponsor PSA.
Fact: You need good training to generate Active PSA and a reason for them to Purchase anything in a FREE to join program.
The average PSA in SFI has a very low and well below the poverty line income. Many have internet access only through internet cafes or via work at their regular job, or at friends and families houses. They simply can’t afford things you and I may take for granted as basic expenses.
In short, your PSA needs the money and need it fast and if they can’t see a clear and relatively easy path to profits they will either never become active or will not remain active for long.
You don’t have to be a rocket scientist to promote a product for sales. You have links, images, custom banners, and the ability to review and recommend products via a free blog with little training. In fact, you can set up a blog in minutes and be making sales as early as tonight with no prior experience. Just follow the instructions listed on the free blog host of your choice to set up the blog then go to YouTube or our own Internet Income Course to learn how to create a Product Review post.
Ask a ton of questions in the forum.
Learn all you can about marketing and recruiting training, and support of PSA, but above all look for ways to generate sales income and develop a plan to pass this training down to your PSA. Learn something every day and teach what you learn so your recruits are in profit as soon as possible and you will not be in this forum wondering why nobody in your team is active.
Walk people on your own path to success and they will walk with you to success.
You will soon find that not only are you earning more Cash Commissions but as a result of Versa Points Matching you are earning an even larger passive income in the background. You will also find that without one bit of sales training or actual selling your blog will begin to make you money 24 hours a day 365 days a year with content you wrote months or years ago.
This is where your training begins. Ask 3 questions in the forum today and see what responses you get. You can ask them in the comments below so everyone in this thread can respond and teach what they know.
Andy Zeus Anderson