It’s extremely important to understand the difference between features and benefits when you write copy. In fact, not understanding the difference can be death to your sales. Have you ever read a sales page and thought to yourself that it was just so boring that you couldn’t even force yourself to keep going even if […]
The post Copywriting: Features vs. Benefits appeared first on SFI Tips – Stone Evans (SFI Top Sponsor) Team Site.
Source: sfitips
