Most new marketers make the painful mistake of thinking the sale is done when the customer buys the product. Nope. That’s just the first sale. Wise marketers who want to stay in business and continue to profit know there are two more sales to be made. First, you’ve got to sell the new buyer on […]
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“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for his own agency. In the full-page ad, details on different oysters, where they come from and how they are prepared are given, along with photos of each. It’s a highly informative article; the kind people might rip out of a magazine […]
The post The Ogilvy-Oyster Method of Sneaky Sales appeared first on SFI Tips – Stone Evans (SFI Top Sponsor) Team Site.
In the 70’s they did an experiment to see if the same college students who turned in their assignments on time also had clean socks. (No joke – they seriously did this.) The hypothesis was that people who got their schoolwork done would be the same people who got their personal chores done as well. […]
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Don’t even second guess when I tell you that an abundance of typos on your sales page will create doubt in your prospect… They’ll suspect you have no clue what you’re doing. Further, they may suspect you’re a fly-by-nighter, someone who threw a site up to grab sales and then disappear like vapor in a […]
The post This Stupid Mistake Will Cost You Money appeared first on SFI Tips – Stone Evans (SFI Top Sponsor) Team Site.
When I first heard this one I dismissed it as something that couldn’t possibly make all that much money. I was wrong. Here’s what a friend of mine (we’ll call her Beth) is doing with Amazon to currently clear several hundred dollars a day and quite possibly reach the 6 figure mark this year. She […]
You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two. They like what they read in the email. They click over to the page with the […]
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