Most new marketers make the painful mistake of thinking the sale is done when the customer buys the product. Nope. That’s just the first sale. Wise marketers who want to stay in business and continue to profit know there are Read more…
Month: March 2021
“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for his own agency. In the full-page ad, details on different oysters, where they come from and how they are prepared are given, along with photos of Read more…
In the 70’s they did an experiment to see if the same college students who turned in their assignments on time also had clean socks. (No joke – they seriously did this.) The hypothesis was that people who got their Read more…
Don’t even second guess when I tell you that an abundance of typos on your sales page will create doubt in your prospect… They’ll suspect you have no clue what you’re doing. Further, they may suspect you’re a fly-by-nighter, someone Read more…
When I first heard this one I dismissed it as something that couldn’t possibly make all that much money. I was wrong. Here’s what a friend of mine (we’ll call her Beth) is doing with Amazon to currently clear several Read more…
You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two. They Read more…
